March 13, 2007
Holiday cottages Cornwall
I spent the last week doing some promotion for VisitDevonandCornwall.com spending a day visiting a range of available holiday cottages in Cornwall.
I took the time to attend local Cornish holiday resorts and speak to the owners / agents in that area. We are keen to raise the profile of the web site and make sure it’s the number one accommodation booking site for Cornwall. I wanted peoples opinions on the actual market and ways to improve our marketing strategy. All of our current users find the site from natural search results, in the likes of google, yahoo and msn, but this needs to be improved on so I was keen to understand how people are searching on-line for their rentals as well as how owners looking to advertise their cottages were finding new avenues.
I spent most of the morning discussing this with 2 private owners of rental cottages in Porthleven. They were very keen to help and when I informed them that the service visitdevonandcornwall.com offers is free with no catches they were more inclined to help me out.
After recording all the new information, I have been able to build a marketing plan for the summer of 2007 aimed at increasing the amount of online traffic. I am armed with proven ideas as to how this can be best achieved and already results have started to roll in with new holiday cottages in Cornwall already on the site.
Look out for us also in a few magazines dedicated to Cornwall and Cornish life.